Implementing software to improve sales and customer experience in 2020.

Maria Zotova

Marketing and Public Relations Specialist

Reading time: 5 min

E-commerce is taking centre stage and key software technology is supporting it.

Since the outbreak of the coronavirus pandemic early this year, the way customers consume and experience products and services has greatly changed.

How customers are spending money has also changed and this is significantly affecting many key industries. One industry that has been positively impacted by the pandemic is E-commerce.

Thanks to the ease and convenience of online shopping, customers are quickly replacing their traditional purchasing style with E-commerce experiences and expecting quality products and delivery.

With the shift of business towards E-commerce, software developers are coming up with advanced technology products to improve user experience. Thanks to technology, customers can receive their order on their doorstep.

If you want your business to thrive and not just survive then you need to make sure you have the right software in place so that you can offer your customers an excellent e-commerce experience.

Using software as a business accelerator

Our specialists at Eureka have prepared an overview of some of the latest technology emerging in the field of E-commerce. Read below to find out more about the types of software that can help your business online.

1. Image Search

“Search by image” technology is becoming increasingly integrated into E-commerce websites.

Customers take pictures of their favorite products and then use the “image search option” to find similar products online. They are looking for better quality, better deals, or better customer service.

If you provide an image search option then your website will be shown on the results page of a potential customer’s search and, when they see your products and smart pricing, you will be able to generate more revenue through sales.

2. Personalisation

Personalisation tools are becoming key in E-commerce as customers increasingly expect a personalised shopping experience online.

Research has shown that customers prefer offers that are based on their previous purchases, so understanding your customer’s behaviour and preferences will help your sales.

This year, we have seen that online personalisation technology has progressed to deliver a great level of insight. Almost every user action is captured online and creates a pool of information known as big data.

Machine learning (ML) and Artificial Intelligence (AI) determine the patterns of customer behaviors and then interpret the data, making personalisation achievable for your business and helping improve your customer satisfaction.

3. Trending M-commerce

The importance of mobile platforms can be measured by the fact that M-commerce has emerged as an advanced concept in the field of E-commerce. For any business to maximise its chance of success, mobile technology needs to be cutting edge.

Some of the benefits of M-commerce are:

● E-commerce based Mobile Apps: allow customers to engage with the brands of their choice and to keep themselves familiar with upcoming new purchasing options and opportunities.

● Search by location: allows a business to know a customers’ geographical position and market products related to their location.

● VR/AR guidance: offers customers a greater mobile shopping experience and connects them with brands in a more meaningful way.

4. Speedy Checkout Processes

Very often a customer will leave their online shopping cart because of long and tiring online checkout processes. No matter how smoothly the online selection of products has been developed, inefficient, and disorganized checkout processes will encourage customers to leave the site.

In order to enhance the E-commerce experience, businesses need to embrace advanced technology to create a smooth and continuous check out process. This includes:

● Offering hassle free checkout options.

● Avoiding long and lengthy payment options and only using one page checkouts.

● Providing a range of payment options such as payment through mobile apps.

● Enabling customers to save their payment history so that the next purchase can be completed more easily.

With the use of such technologies, difficulties that occur at checkouts will be alleviated and lead to an increase in sales.

5. Artificial Intelligence and Enhanced Customer Communication

AI plays an essential role in our everyday life. It has impacted how we live and work. Some examples of artificial intelligence and automation tools are:

●     Google Home

●     Apple Siri

●     Amazon Echo

This technology can boost your business by offering a form of communication that is attractive to your customers. Product hunting through voice activation services means fast results and quick decisions which can lead to an increase in sales.

6. Chatbots and Virtual Assistants

 The future of business is highly dependent on chatbots and virtual assistance. Virtual assistance can help in boosting brand reputation and enhancing the customer’s experience.

 Integrating the business with Chatbots customers can;

● Order food

● Schedule flights

● Book hotel rooms

● Check-in luggage at the airport

● Organise transport services

Thanks to virtual assistance, customers can also receive important information regarding their purchases and order status.


By implementing any or all of the above-mentioned based solutions your business will benefit greatly.

To find out more about the benefits of software technology in E-commerce, visit our website

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